Become a food influencer is like become a food blogger or Youtuber. Both have the same concept and vision but executed differently. And it’s not always about how good you can manage the lens in your hand. But it’s how you could convey your love of food to others in each your post. That’s why your Instagram captions section is the perfect tool you have to optimize to achieve this purpose. For that, look at the list below:
- Food is the Object and YOU ARE the Subject
Always remember that although you’re presenting food as your main focus content, it’s just an object. It means it’s not about the pretty food picture or the complicated cooking process like the master. But how that food makes you feel and express it with words. That way others could easily relate with what you write in the caption. When you’re coming to new ice cream parlor, a simple ‘… vanilla is the safest choice…’ can make a do.
- Recipe Instruction
You want to share your mother’s recipe of your favorite childhood meal, do it with detailed instruction. Write down all the ingredients and the cooking instruction and tips on what would make it better. And maybe you could suggest for the replacement ingredient if people couldn’t find the ones in the list. Also, you can add your sentiment about the food and what made you love it.
- The Restaurant Information Listed
As a food influencer, people would expect you to know some good restaurants around. If this scenario is your post content, then you surely have to write the restaurant information. Make sure to mention the restaurant account (if it has) at the beginning of your caption. And also, you should make a detailed description of the food you ate. Then later, you put other information such as the price and the restaurant address.
- Make a Food-Themed Pun
Even though your main content is about food, there’s no reason you couldn’t be quirky or funny. Once a while, you might get a wild hair to post about your favorite snack, a bottle of ketchup, or anything. Then it’s time to put funny Instagram captions. But since you’re a food influencer, try not to stray from your big picture. Something like, ‘… don’t tell anyone that my secret ingredient is cheese…’ is welcome to caption a post about some pasta dish you cook.
- Judge Honestly
Lastly, never make bias judgment in your caption, but tell everything as it is. As a food influencer, you might get some invitation to some restaurants and cafes. And since you get to eat free food, you could feel obliged to write a positive review. It could be an error in your way if actually, you can’t enjoy the food. For this, you should be honest with your reaction without shredding the place’s reputation.
Become a food influencer comes with a huge responsibility. It’s not always about eating delicious foods and sharing them with other people. But you could highlight the important part that food is another form of love. And deliver the words in your Instagram captions wisely. Also, stay true to your original purpose why you did you start with an Instagram account with food content.